A Comprehensive Guide to Types of Trade Show Displays

1. Pop-Up Displays

Trade show pop-up displays feature a collapsible frame that packs into a small container and expands into a full booth. They are easy to transport and set up, with fabric panels or custom graphics attached using magnets or Velcro. These displays are highly portable and budget-friendly.

These types of trade show booths are ideal for businesses attending multiple trade shows throughout the year. Their quick setup and portability make them perfect for companies with smaller teams and limited setup time

Technical Details:

• Size: varies, commonly 8 x 8 ft (2.4x2.4 m) or 10 x 10 ft (3x3 m).
• Portability: Highly portable, fits into a single carrying case.
• Setup: Quick setup, typically within 30 minutes.
• Graphics: Fabric panels or custom graphics attached via magnets or Velcro.

2. Inline Booths

Inline booths, also known as linear or row booths, are the most common type of trade show display. Arranged in a straight line with only the front exposed to the aisle, these booths typically come in sizes like 10 x 10 ft or 10 x 20 ft. They are cost-effective, making them an excellent choice for smaller businesses or those new to trade shows. However, the limited visibility and height restrictions can be a drawback.

Inline booths are ideal for companies with a focused message and a smaller product display. They are perfect for networking and engaging with attendees who pass by directly in front of the booth.

Technical Details:

• Size: typically 10x10 ft (3x3 m) or 10 x 20 ft (3x6 m).
• Visibility: Limited to front exposure only.
• Cost: least expensive booth option.
• Setup: easy to set up with minimal labor required.

3. Zip-Up Displays

Zip-up displays feature graphics printed on a stretch fabric that zips around an aluminum frame. They are lightweight, easy to set up and provide a smooth, seamless appearance. These displays are ideal for companies looking for a modern and streamlined look. They are perfect for smaller booth spaces and quick setups.

Technical Details:

• Size: 8 x 8 ft (2.4 x 2.4 m) or 10x10 ft (3 x 3 m).
• Graphics: stretch fabric with high-quality prints.
• Portability: lightweight and easy to transport.
• Setup: quick and simple, typically within 30 minutes.

4. Media Displays

Trade show media displays incorporate screens or digital signage into the booth design, allowing for dynamic presentations and interactive content. These displays can range from simple screen setups to complex interactive kiosks. Media displays are excellent for tech companies or businesses that want to showcase videos, slideshows, or interactive content. They attract attention and engage visitors with multimedia presentations

Technical Details:

• Size: it varies, depending on the screen and setup requirements. Usually, they’re made to fit a 40’’ TV.
• Technology: Includes screens, digital signage, and interactive stands or podiums.
• Setup: Requires technical expertise for installation.
• Cost: This varies depending on the complexity of the setup.

5. Backlit Displays

Backlit displays use LED lights to illuminate your graphics, making them stand out in a crowded exhibition hall. They are available in various sizes and configurations, offering a striking visual impact. Backlit displays are excellent for businesses highlighting their graphics and brand messaging. They are particularly effective in dimly lit venues or when competing for attention in a busy trade show environment

Technical Details:

• Size: commonly 10x10 ft (3 x 3 m) or larger.
• Lighting: integrated LED lighting systems.
• Graphics: high-quality backlit graphics.
• Setup: requires some technical expertise for installation.

6. Outside Displays

Outside displays are designed to withstand outdoor conditions, making them ideal for outdoor trade shows or events. These types of trade show booths include tents, banners, and large inflatable structures. These displays are perfect for outdoor events, festivals, and promotional activities. They are built to be durable and weather-resistant, ensuring your brand stands out even in challenging conditions

Technical Details:

• Size: it usually comes in 10 x 10 ft, 15 x 10 ft, and 20 x 10 ft. 
• Materials: durable and weather-resistant materials.
• Setup: requires setup suitable for outdoor conditions
• Cost: varies depending on the type and size of the display.

7. Corner Booths

Corner booths are located at the end of an aisle, exposed to attendees from two sides. This increased visibility tends to attract more visitors compared to inline booths. They provide access from both the horizontal and vertical aisles, making it easier to draw in foot traffic.

Corner booths are an excellent choice if your goal is to maximize visibility without the high cost of larger displays. They work well for medium-sized displays and interactive setups that benefit from multiple entry points.

Technical Details:

• Size: typically 10 x 10 ft (3 x 3 m) or 10 x 20 ft (3x6 m)
• Visibility: Two sides exposed to the aisle
• Cost: More expensive than inline booths due to increased visibility
• Setup: Similar to inline booths, with slightly more setup effort due to the dual exposure.

8. Peninsula Booths

Peninsula booths are accessible from three sides, with the back against another booth. They come in sizes like 20 x 10 ft or 20 x 20 ft. Peninsula booths offer more exhibition space and visibility compared to inline booths, but they are also more expensive. These types of trade show booths are suitable for businesses looking to showcase multiple products or services. The increased space and visibility allow for more elaborate displays and interactive areas

Technical Details:

• Size: 20 x 10 ft (6 x 3 m) or 20 x 20 ft (6 x 6 m).
• Visibility: Three sides are exposed to the aisle.
• Cost: Higher cost due to increased space and visibility.
• Setup: Requires more setup time and effort compared to inline and corner booths.

9. Table Top Displays

Trade show table top displays are compact and portable, designed to fit on top of a table. They are ideal for smaller events, job fairs, or when space is limited. These displays can be simple folding panels or more elaborate setups with custom graphics. Tabletop displays are perfect for intimate settings where you need to make a professional impression without a large footprint. They are also excellent for quick setups and presentations

1. Assess Your Goals and Budget

Determine what you want to achieve at the trade show. Are you launching a new product, generating leads, or building brand awareness? Your goals will influence the type of display you choose. Additionally, consider your budget. Inline and pop-up displays are more affordable, while island and truss displays require a larger investment.

2. Consider Your Space

The size of your booth space will dictate the type of display you can use. Inline booths and pop-up displays work well in smaller spaces, while island and peninsula booths require larger areas. Make sure to select a display that fits comfortably within your allotted space and allows for easy attendee flow.

3. Evaluate Portability and Setup Time

If you attend multiple trade shows, portability and setup time are crucial factors. Pop-up displays and tension fabric displays are easy to transport and assemble, making them ideal for frequent exhibitors. On the other hand, truss displays and island booths require more setup time and effort.

4. Think About Visual Impact

Your trade show display should attract attention and communicate your brand message effectively. Consider the visual impact of each type of display. Backlit displays and tension fabric displays offer sleek, modern appearances, while truss displays and island booths provide dramatic and immersive experiences.

Choosing the right trade show display is essential for maximizing your impact at events. You can make an informed decision by understanding the types of trade show displays available and considering your goals, budget, space, and visual impact. 

At Trade Show Today, we offer a wide range of high-quality displays to suit any need. From cost-effective inline booths to impressive island displays, we have the perfect solution for your next event. Explore our selection and elevate your trade show presence with Trade Show Today!